The International Frozen Yogurt Association (IFYA) today announced the results of its annual frozen yogurt consumer survey, revealing that frozen yogurt consumers in 2025 are driven by a strong desire for high-quality products and new offerings. The findings also indicate that while consumers are increasingly price-sensitive, the majority say that they are willing to pay a premium for a superior product.
Posts Tagged: National Frozen Yogurt Consumer Survey
Your Voice Matters in Froyo Nation — Take the 2024 National Frozen Yogurt Consumer Survey
We’re gathering real opinions on how Americans enjoy frozen yogurt—your habits, preferences, and what keeps you coming back for more. This year’s results will be shared with froyo shops and industry leaders, and compared to last year’s trends to spotlight what’s changing and what’s staying sweet.
Results of the 2024 National Frozen Yogurt Consumer Survey
Froyo shop visit frequency and loyalty were stable for the past few years, but we saw a few changes this year, including a large increase in the percentage of respondents who have reduced froyo consumption due to price (56% in 2024 vs. 37% in 2023). That’s the majority of respondents, for the first time. On a more positive note, 79% of respondents said they were willing to pay more for high quality froyo.
The 2024 National Frozen Yogurt Consumer Survey Is Now Open, Take the Survey For a Chance to Win Prizes
We want to hear from you! Our frozen yogurt survey asks about your frozen yogurt consumption, attitudes, and preferences. The results will be shared with frozen yogurt shops and industry stakeholders, and we’ll compare this year’s findings with last year’s.
2023 National Frozen Yogurt Consumer Survey Results
The National Frozen Yogurt Consumer Survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more often), and purchasing habits.
National Frozen Yogurt Consumer Survey is Now Open, Take the Survey For a Chance to Win Prizes
Froyo eaters of America, we want to hear from you. The 2023 National Frozen Yogurt Consumer Survey is now open.
Our survey asks about frozen yogurt consumption, attitudes, and preferences. The results of our survey will be shared with frozen yogurt shops and others in the frozen yogurt industry. We’ll also compare this year’s survey results to last year’s survey results.
2022 National Frozen Yogurt Consumer Survey Results
This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more… Read more »
2021 National Frozen Yogurt Consumer Survey Results
This past September, we invited frozen yogurt consumers in the United States over 13 years old to participate in an online survey about frozen yogurt. Specifically, the survey was designed to measure loyalty, brand attitudes towards major frozen yogurt chains, frozen yogurt preferences, what consumers are looking for from frozen yogurt shops, current and future… Read more »
Final Days to Take the National Frozen Yogurt Consumer & Be Entered to Win a $25 Froyo Gift Card
Do you visit froyo shops? If you answered yes, we want to hear from you. We created the National Frozen Yogurt Consumer Survey to gauge consumers’ frozen yogurt attitudes and consumption. We’ll be sharing the survey results with froyo shops. Take the Online Froyo Survey and Be Entered to Win a $25 Froyo Gift Card… Read more »
Our National Frozen Yogurt Consumer Survey Has Launched
We’re excited to announce the launch of the Fifth Annual National Frozen Yogurt Survey. The survey is open and we’d love to hear from frozen yogurt consumers across the country about their froyo preferences. The results of our survey will be shared with frozen yogurt stores and others in the frozen yogurt industry. Our goal… Read more »