The International Frozen Yogurt Association (IFYA) today announced the results of its annual frozen yogurt consumer survey, revealing that frozen yogurt consumers in 2025 are driven by a strong desire for high-quality products and new offerings. The findings also indicate that while consumers are increasingly price-sensitive, the majority say that they are willing to pay a premium for a superior product.
Posts Tagged: froyo survey
Take the 2025 National Frozen Yogurt Consumer Survey for a Chance to Win Prizes
Whether you swirl daily or treat yourself occasionally, your feedback helps frozen yogurt shops better understand what customers crave—from flavors and toppings to shop visits and loyalty.
Your Voice Matters in Froyo Nation — Take the 2024 National Frozen Yogurt Consumer Survey
We’re gathering real opinions on how Americans enjoy frozen yogurt—your habits, preferences, and what keeps you coming back for more. This year’s results will be shared with froyo shops and industry leaders, and compared to last year’s trends to spotlight what’s changing and what’s staying sweet.
Results of the 2024 National Frozen Yogurt Consumer Survey
Froyo shop visit frequency and loyalty were stable for the past few years, but we saw a few changes this year, including a large increase in the percentage of respondents who have reduced froyo consumption due to price (56% in 2024 vs. 37% in 2023). That’s the majority of respondents, for the first time. On a more positive note, 79% of respondents said they were willing to pay more for high quality froyo.
Last Call to Take the National Frozen Yogurt Consumer Survey (& Be Entered in a Prize Drawing)
We invite you to take the National Frozen Yogurt Consumer Survey. If you visit froyo shops and you’re over 13 in the US, we’d love to hear from you. The short survey asks about your current froyo consumption and preferences. The survey takes about 7 minutes to complete.
The 2024 National Frozen Yogurt Consumer Survey Is Now Open, Take the Survey For a Chance to Win Prizes
We want to hear from you! Our frozen yogurt survey asks about your frozen yogurt consumption, attitudes, and preferences. The results will be shared with frozen yogurt shops and industry stakeholders, and we’ll compare this year’s findings with last year’s.
2023 National Frozen Yogurt Consumer Survey Results
The National Frozen Yogurt Consumer Survey was designed to measure loyalty, liking for major frozen yogurt chains, frozen yogurt preferences, current and future consumption (including what might make them visit froyo shops more often), and purchasing habits.
Take the National Froyo Consumer Survey for a Chance to Win Prizes, Closing on 9/30
We are conducting the National Frozen Yogurt Survey to better understand the US frozen yogurt market. The consumer survey includes questions about frozen yogurt consumption, preferences, and attitudes. The results of our surveys will be shared with frozen yogurt stores and others in the frozen yogurt industry. We’ll also compare this year’s results with the results from prior years to uncover trends over time.
National Frozen Yogurt Consumer Survey is Now Open, Take the Survey For a Chance to Win Prizes
Froyo eaters of America, we want to hear from you. The 2023 National Frozen Yogurt Consumer Survey is now open.
Our survey asks about frozen yogurt consumption, attitudes, and preferences. The results of our survey will be shared with frozen yogurt shops and others in the frozen yogurt industry. We’ll also compare this year’s survey results to last year’s survey results.
2022 National Frozen Yogurt Shop Owner Survey Results
In October 2022, we invited frozen yogurt shop owners in the United States to take an anonymous online survey. The anonymous online survey asked about operational practices, shop and owner characteristics, supplier satisfaction, concerns, and shop performance. The goals of the survey were to provide shop owners with benchmarks for assessing how they compare to… Read more »