The State of Froyo and the Froyo Association Today
Twelve years ago, we launched the International Frozen Yogurt Association to champion the quality, growth, and success of the global frozen yogurt industry. Today, we remain a trusted, unbiased source of support and information for current and aspiring froyo shop operators.
Our community has grown to over 3,400 members in 138 countries. Here’s a snapshot of our membership:
- 42% are froyo shop owners or employees
- 24% prospective froyo shop owners
- 15% froyo fans
- 10% other
- 8% suppliers
Our association anniversary is also the perfect time for a mid-year check-in for the frozen yogurt industry. Froyo shops are opening again at about the level we saw in 2023. We found 309 new businesses serving froyo in the first half of 2025 (January – June), compared to 346 shops for the same period in 2024, and 307 shops for the first half of 2023. The Philippines had the most openings during the first half of this year, with 46, reflecting strong regional demand.
Looking at worldwide Google search traffic for frozen yogurt over the last 12 months (from June 2024 – June 2025), we see online searches for frozen yogurt peaked in July 2024 and are rising again as summer approaches. There was a burst of search activity around National Frozen Yogurt Day, February 6, and the beginning of the year, when people look to make more healthful choices.
In terms of search interest in frozen yogurt, the top five regions over the last 12 months were: 1. United States, 2. Australia, 3. Canada, 4. Lebanon, 5. New Zealand. This differed from the top five last year: 1. United States, 2. Australia, 3. Kuwait, 4. Canada, 5. Israel, but was similar to 2023’s ranking of 1. United States, 2. Canada, 3. Australia, 4. Lebanon, 5. New Zealand. Google adjusts for differences in the population size of countries by using the proportion of all search queries rather than looking at the absolute query count.
Winner of the Froyo Heaven Contest
We continued our tradition of sponsoring a summer froyo contest. This year, we sponsored an art contest where fans were invited to imagine what froyo heaven looks like. The winning entry from @ac9moo, illustrated froyo heaven as a place with free froyo and Snoopy as the cashier. Very cute. The winner received a $150 froyo gift card.
Final Thoughts
We will continue to track frozen yogurt news and trends, and provide expert advice, tools, resources, and ideas. Our members also enjoy access to special offers and exclusive savings, including discounts on frozen yogurt mix, machines, toppings dispensers, payment processing, insurance, and HR/payroll services.
Thank you to our members, sponsors, partners, and supporters. We wouldn’t be here without you. Remember that you can help support us by supporting our corporate sponsors, partners, and advertisers when you’re looking for frozen yogurt supplies and by telling others about the frozen yogurt association.
Long live froyo!
